Valid as of 08.02.2023
What is a cookie?
A cookie is a small text file installed on the device of the user visiting the website and saved on your computer or mobile device to be recovered during your subsequent visits. If you use our services, we shall assume you agree with the use of such cookie. Information may be obtained or stored using cookies on the basis of a consent given by the user.
Normally, the web browsers or other software installed on a PC or another device connected to the Internet by default allow cookies to be placed in the device.
Cookies collect information facilitating the use of Internet pages – e.g. by remembering the user’s visits on the website and the activities the user did there.
Cookies used by SEREINE are safe for the User’s device. In particular it is not possible that viruses or any unwanted software of malicious software could be transferred to the users’ devices using this channel. The files allow an identification of the software used by the user and an individual adjustment of the website to each user. Cookies usually contain the name of the domain they originate from, the time for which they will be stored on the device and an assigned value.
Cookies used for this purpose comprise:
a) cookies with data inserted by the user (session ID) for the duration of the session;
b) multimedia player session cookies (e.g. flash cookies), for the duration of the session;
c) user interface customization cookies for the duration of the session or slightly longer. We use session cookies, for instance, when you use the product filter feature, to check if you logged in or if you added an item to the shopping cart.
We use own and third-party cookies to collect statistics and user data, in aggregate as well as individual format, from analysis tools, to optimize our website and provide you with relevant marketing material.
Some third-party cookies have been set up by services that appear on our webpages and are beyond our control. These have been set up by our social media providers such as Twitter, Facebook and Vimeo and are relating to the users’ ability to share content on this website, as indicated by the relevant icon.
We also use third-party cookies to monitor the activity of a number of websites to offer you marketing on other websites/outlets. These cookies are therefore only activated if the user consents to the storage by giving consent in the cookies checkbox on the website.
The setting selected during the first visit in response to a cookie notification (pop-up) will be saved. Settings can be adjusted in privacy settings at any time. SEREINE uses the First Party Cookies for the following purposes:
a. The website configuration and performance of processes necessary for the full functionality of the online store - recognition of the device and correct display of the website as adjusted to its individual needs; storage of data necessary to use the online store,
b. The website visit analysis and studies - creation of anonymous statistics to help understand how the online store users use the service in order to improve the online store’s structure, content and functionalities,
c. Safety assurance for the online store. Each website user should ensure the safety of his or her devices used to access the Internet. Such a device should have anti-virus software with an up-to-date base of virus definitions, an up-to-date and safe version of the web browser and an active firewall.
Furthermore, the user should regularly check whether or not the operating system and the installed software programmes are in their latest update versions since in case of potential attack it is the errors or gaps detected in the software installed that will be used. Software manufacturers try to eliminate such risks by distributing updates.
What types of cookies are used on the website?
We use session cookies and persistent cookies on our website. Session cookies remain on your device until you close your web browser. Persistent cookies remain on the device for a certain period of time. The cookies we use can be classified as follows:
Strictly necessary cookies: These cookies allow you to use the functions of our website. They do not collect information about you. For example, we use them to log you into your account.
Performance / Analytics cookies: We use these cookies to collect information about how visitors use our website. These cookies do not collect information about you or can identify you. They help us get information to improve our website, such as which pages are visited the most.
Functionality Cookies: These cookies help us provide you with a more personalized shopping experience. E.g; they remember your preferences on our site and help us recommend suitable products for you during your visit.
Third-party cookies: Our website allows certain third-party cookies. For example, if you use the "share" button to share a product image, you may receive cookies from sites such as Facebook or Instagram. These cookies allow you to allow access to content in social networks. Facebook Ads is an advertising system within the Facebook service and is provided by Facebook, Inc., 1602 S. California Ave. Palo Alto, CA 94304, USA, which we use to display ads to Facebook users within which the website uses so-called remarketing codes. These remarketing codes are used to tailor individualised advertising to individual customers, which is then displayed on the advertising network of the respective provider (Google, Facebook). These networks include the provider's website as well as that of its business partners.
Detailed information in this regard is available on the providers' websites, including:
• Google: https://policies.google.com/technologies/types?hl=pl
• Facebook: https://www.facebook.com/policy/cookies/ We use it to run remarketing and advertising campaigns on the Facebook network, to create campaign performance reports and to track conversions.
Facebook Ads collects behavioural data about users based on cookies and retains data in its data centers, including Lulea, Sweden in the European Union. The information collected within Facebook Pixel is anonymous - it does not allow us to identify you. We can only see what actions you have taken on our website. However, we would like to inform you that Facebook may combine the information collected with other information about you collected as part of your use of Facebook and use it for their own purposes, including marketing. You can also manage your privacy settings from within your Facebook account.
You can find useful information in this regard here: https://www.facebook.com/ads/settings.
You can find more information about this matter directly there: https://www.facebook.com/privacy/explanation
We use Google Analytics to obtain information about our visitors so that we can improve our website for a better shopping experience. Google Analytics is provided by Google LLC, 1600 Ampitheatre Parkway, Mountain View, CA 94043, USA.
The Google Analytics cookies are files used by Google to analyse the way the user uses the website in order to create website statistics and reports.
Google does not use the data collected to identify the user and does not combine them to allow identification.
For detailed information on the scope and terms of data collection in relation with this service, please see: https://www.google.com/intl/pl/policies/privacy/partners
You can prevent the logging of data collected by cookies on our and other sites that use Google Analytics by installing the appropriate browser plug-in: https://tools.google.com/dlpage/gaoptout
However, the processing of data within Google Analytics is described in detail by Google: https://support.google.com/analytics/answer/6004245.
We use Google Ads to promote our website in the search results and on third-party websites. For this purpose, when you visit our website, a so-called Google remarketing cookie is automatically left on the device of each visitor, which, with the help of a pseudonymous identifier (ID) and based on the pages you have visited, enables interest-based advertising to be displayed.
Further data processing only takes place if you have consented to Google linking your browsing and application usage history to your account and using information from your Google account to personalize the advertisements that are displayed on websites.
If, in this case, you are logged in when you visit our website on Google, Google will use your data together with Google Analytics data to create and define target group lists for remarketing purposes on different devices.
For this purpose, Google temporarily combines your personal data with Google Analytics data to create the target groups. This tool measures the efficiency of ad campaigns carried out by SEREINE, allowing the analytic of such data as, for example, key words or number of unique users.
The information on the processing of data by Google as part of the above-mentioned service can be found at: https://policies.google.com/technologies/ads?hl=pl What types of personal data are we collecting? We shall only collect the cookie ID in connection with the personal data sent and collected in connection with your account.
Who has access to your personal data?
The data sent to third parties shall only be used for the provision of the aforementioned services, an analysis tool is used to collects statistics to optimize our website and to offer you relevant material.
What is the legal basis for personal data processing?
We shall connect the cookies to the personal data only if you logged in to The Edit account. If you are logged in to your account, the legal basis relies on our legitimate interests, i.e. the need to ensure the highest quality of content presented by SEREINE by adjusting them to the user preferences and the marketing - including direct marketing - of products and services of SEREINE or its partners, in which case the partners are not involved in the processing of the client’s data.
In the scope to which SEREINE’s partners supplying the tools supporting the operations of the online store may also have a direct access to such information – the legal basis for such processing is the freely given consent of the client. Plugins or other social tools The site uses plugins and other social tools provided by sites such as: Facebook, Instagram and Pinterest.
By displaying our website, which contains such a plug-in, your browser will establish a direct connection to the servers of the social network administrators (service providers). The content of the plug-in is transmitted by the respective service provider directly to your browser and integrated into the website.
Through this integration, service providers receive information that your browser has viewed our website, even if you do not have a profile with the respective service provider and are not currently logged in with them.
This information, along with your IP number, is sent by your browser directly to the provider's server (some servers are located in the USA) and stored there. If, on the other hand, you have logged in to one of the social networks, this service provider will be able to directly associate your visit to our site with your profile on that social network.
If you use the plug-in to share content, the information will also be sent directly to your service provider's server and stored there. In addition, this information will be published on the relevant social network and will appear to persons added as your contacts.
• Facebook – https://www.facebook.com/legal/FB_Work_Privacy
• Pinterest – https://policy.pinterest.com/pl/privacy‑policy
• Instagram - https://help.instagram.com/519522125107875/?helpref=uf_share
If you do not want the social networks to attribute the data collected during your visit to our site directly to your profile on the relevant social network, you must log out of the social network before visiting our site.
You can also use browser extensions that block scripts - then you will prevent these plugins from loading.
How can you limit/change the cookies settings?
The user can limit or exclude the access of cookies to his or her device. In case this option is chosen, it will be possible to use the website with the exception of those functions that by nature require the cookies. The user may independently and at any time change the cookies settings, specifying the terms and conditions of their storage and access to the user’s device.
The settings mentioned in the preceding sentence may be changed by the user from the level of the web browser settings or the service configuration. In particular, the settings may be changed so as to automatically block the cookie support in the browser settings or to provide information about each cookie being saved on the user's device.
Detailed information about the possibilities and ways of supporting cookies can be found in the software (browser) settings. Additionally, the user may object to the SEREINE’s activities undertaken for the above-mentioned purpose.
In case a consent is given, including a consent to present, create, award and implement dedicated adverts, offers or promotions (discounts) adjusted to the preferences, the consent may be withdrawn at any time - it shall not, however, affect the lawfulness of processing based on consent before its withdrawal.
The user may at any time delete the cookies using the available functions of the web browser he or she is using. Any limitation concerning the support of cookies may impact some functionalities available on the website.
How to withdraw your consent? Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings.
The cookie data shall be stored until the consent is withdrawn or an objection is made. SEREINE may erase the personal data if they have not been used for marketing purposes for 3 years, unless the regulations of law oblige SEREINE to process the personal data for a longer period of time.
If you wish to withdraw your consent at any time, you can easily refuse or remove cookies from your device using your browser settings. However, this may prevent you from using the full functionality of our website.
If you want to opt out of Google Ads and Google Analytics cookies, you can access Google's opt-out pages.